Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Short Description:
An introduction to the primary elements of leadership in early care and education settings. Topics covered include leadership skills, ethics, educator development, communication, conflict resolution, motivation, current issues and advocacy. Order a print copy: https://www.lulu.com/en/us/shop/taya-noland-and-dr-sally-gunyon-and-dr-maidie-rosengarden-and-dr-tammy-marino/leadership-in-early-care-and-education/paperback/product-9447w9.html?page=1&pageSize=4

Long Description:
Welcome to Leadership in Early Care and Education! We hope you find this text helpful, thought provoking, and affirming. We created this text to support learning in a couple of different. This text can be used from start to finish, or as modules that you (the instructor or the student) select based on your learning outcomes.

We created this text with these principles in mind: Anyone can be a leader at any time. Leadership is not title specific and the field of Early Care and Education needs leaders from diverse background, experiences, and expertise. Leadership has an inherent set of responsibilities and leaders need to understand what those are and how to navigate them. Diversity, equity, and inclusion are important topics and leadership should be grounded in them. Reflection is a key part of professional practice and should be encouraged and supported at all levels. It is important to represent a variety of contexts, individuals and scenarios. White space is important. How we interact with learning materials is important. We hope you will find our design effective.

Leaders in Early Childhood Education and K-12 Education exist at levels and take many different paths to leadership. Some receive formal education and while many find themselves in leadership roles because they have the most tenure. Most become leaders through a combination of education and experience – and all are woefully underprepared for what they experience.

These modules were designed to empower leaders at all levels and in any educational context. We realize that is a lofty goal and we felt it was important to aspire to ensure that all leaders could see themselves in the scenarios and strategies we share. We have been in leadership roles and know how challenging and complex leadership in education can be.

Order a print copy: https://www.lulu.com/en/us/shop/taya-noland-and-dr-sally-gunyon-and-dr-maidie-rosengarden-and-dr-tammy-marino/leadership-in-early-care-and-education/paperback/product-9447w9.html?page=1&pageSize=4

Word Count: 40530

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Short Description:
Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market. The content examines how leaders foster a culture of innovation, how companies turn creativity into innovation, and how innovation transforms not only organizations but economies as well.

Word Count: 46438

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Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work.

Preparing today's students to be effective leaders in their professional lives requires that they hone their cultural intelligence as it is vital to working inter- and intra-culturally in today's global economy. This unique ability to identify, recognize, and acknowledge the differences and similarities that exist between and among cultural groups and systems will set their leadership skills apart from the masses. And when applied, cultural intelligence can bridge the gap in cultural misunderstanding by creating awareness, knowledge, and patience of cultural norms and behaviors.

The purpose of Leading With Cultural Intelligence by Mia Moua is to outline the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. The most important aspect covered within this book is that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.

Learn about learning analytics tools, resources, processes, and workflows currently available at the University of Minnesota.

Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.

This open access book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and market structure. It provides a detailed examination of the impact of trading costs and other impediments of trading that the authors call “frictions”. It also presents an interactive simulation model of equity market trading, TraderEx, that enables students to implement trading decisions in different market scenarios and structures. Addressing these topics shines a bright light on how a real-world financial market operates, and the simulation provides students with an experiential learning opportunity that is informative and fun.

Each of the chapters is designed so that it can be used as a stand-alone module in an existing economics, finance, or information science course. Instructor resources such as discussion questions, Powerpoint slides and TraderEx exercises are available online.

Short Description:
MEDIAUCRACY: Why Canada hasn't made global hits and how it can is the story of the fiery collision between Canada's national TV policy and the global, online era. Featuring interviews with Hollywood showrunners, award-winning producers, and top policy leaders, it argues for a new goal -- globality -- policy that incentivizes global reach and popular content. Mediaucracy concludes with an original five-step, goal-driven, evidence-based, critical path including POM to COM, G-Score, and PM to AM. Called an "important, timely roadmap to a much-needed policy update," this 21st century tool kit will future-proof Canadian TV policy via the three key words in the TV biz: Audience, audience, audience.

Long Description:
MEDIAUCRACY: Why Canada hasn’t made global hits and how it can is the untold the story of the collision between Canada’s national TV policy and the global, online era. It argues for a new goal — globality — TV policy that incentivizes global reach and popular content. The book makes it case with interviews with top-tier creators, executives, and policy makers; an authoritative value chain analysis; a review of TV policy around the world; and a comprehensive history of Canadian TV policy, including Canada’s 4 recent federal inquiries on the same issue — the impact of digital disruption. MEDIAUCRACY concludes with an original five-step, goal-driven, evidence-based, critical path including POM to COM, G-Score, and PM to AM. Called an “important, timely roadmap to a much-needed policy update,” this 21st century tool kit will future-proof Canadian TV policy via the three key words in the TV biz: Audience, audience, audience.

Word Count: 68024

ISBN: 978-1-77417-023-6

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Art as a Tool for Creating Change

Short Description:
Students present their reflections on the politics and practice of making. Individually, each essay and letter addressed to a historical artist is full of valuable information and great insights. Collectively, these are also an honest and valuable document of the moment: Us, wrestling with the realignment of past, present, and future of why and how to make objects, how to find freedom within tradition, and how to reimagine a more conscientious making practice for ourselves and a more meaningful life for our objects.

Long Description:
Twenty students from a wide variety of majors, including the sciences, humanities, health and medicine, as well as engineering, architecture, and design comprised our vibrant and engaged learning community. We started the quarter by imaginary visits to two important art schools, the German Bauhaus (1919-1933) and the Black Mountain College, located near Asheville, North Carolina (1933-1957). The students co-created participatory collaborative exercises based on the experiential learning principles developed by and practiced at these schools.

Throughout the course, we considered craft and art not as nouns, but as verbs, related the practiced maker’s hand to the process aided by technological tools, and focused on the language of the materials, and the personal, cultural, historical narratives that they help to reveal. We contemplated how individual threads hold the fabric together and transform that, and how individual narratives coalesce into larger histories that signify and hold together communities. We strived to explore and understand both the historical past and the innovative present and future by specifically focusing on needlework (sewing, embroidery, and quilts) during the 1920 and ‘30s (women suffrage movement), the 1970s and ‘80s (second wave of feminism, LGBTQ rights and HIV/AIDS crisis), and in the present. We also considered how new technologies, such as parametric design and 3D printing, introduce new paradigms for solving problems, designing, producing, and using objects. Of course, the effect of technology was inescapable for us in the class too, as it was for billions around the world during this global pandemic.

We made two projects. One, using needlework techniques and textile processes to tell a personal story of Waiting, and a second one, using Computer Aided Design (CAD) to create a Time Capsule which would be opened one hundred years from now. Throughout the quarter, the students researched a Bauhaus or Black Mountain College artist they had picked with the goal of reflecting on the artist’s work, biography, creative process, and ideas about making by drawing parallels to those of their own.

Word Count: 50553

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Short Description:
We all experience conflict in our daily lives, from small inconvenient conflicts to conflicts that alter the path of our lives. Even though conflict is one of the most natural occurrences in the human experience, most of us don't have effective strategies and frameworks for approaching conflict when it happens. This book provides basic strategies and frameworks for folks that want to learn to turn conflict into an opportunity in their lives that leads to stronger relationships. Produced in partnership with Boise State University’s eCampus Center through the Open Book Summer Grant Program 2020.

Word Count: 45460

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Transformations and Interventions in Technocultures

Short Description:
Exploring the pathways offered by the intersection of the digital and the humanities, Making Sense of Digital Humanities seeks to support students and faculty engaging with the complex ways digital humanities enhances our understanding of modern society.

Long Description:
Taking up the challenge of navigating the complex world of digital humanities, Making Sense of Digital Humanities offers readers an exploration of the many ways scholars have employed the diverse toolkit of digital humanities to create a better understanding of the synergies and disruptions created by technological change. Rooted in a concern for the daunting tasks associated with teaching and learning about the digital humanities, this volume hopes to provide easy entry into a complex topic while highlighting how an understanding of digital humanities can transform our thinking about technology in the modern world.

Word Count: 67845

ISBN: 978-1-62610-121-0

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Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.

Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today's students' lives while delivering a modern look at managerial accounting.

Short Description:
This textbook focuses on the theory and practicality of operating a micro and/or small business.

Word Count: 278960

ISBN: 978-1-988692-56-2

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Mastering Strategic Management is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. For questions about this textbook please contact textbookuse@umn.edu

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a ŇcapstoneÓ course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many studentsŐ engagement in the course.