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Principles of Marketing
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Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
OpenEd@JWU
Author:
[Author removed at request of original publisher]
Date Added:
03/20/2021
Principles of Marketing
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Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Author Removed At Request Of Original Publisher
Date Added:
05/28/2019
Problem Solving in Teams and Groups (updated at: https://opentext.ku.edu/teams/)
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CC BY
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Word Count: 125050

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Psychology
Social Science
Sociology
Material Type:
Textbook
Author:
Cameron W. Piercy
Date Added:
10/29/2019
Professional Business Practice
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Essentials skills for success in the Canadian business environment

Long Description:
Professional Business Practice provides essentials skills for success in the Canadian business environment. Users will learn how to: Understand and capitalize on their professional skills and strengths Present themselves and their work in a professional manner Communicate clearly, efficiently and effectively to different audiences in a variety of contexts Create effective professional documents Participate actively in successful, productive teams Skilfully give and receive feedback Avoid and manage conflict Create and manage their professional brand Expand and capitalize on their professional network Practice critical thinking, reliable research, and information presentation skills Manage their time and stress using constructive methods and strategies Develop self-reliance, responsibility, adaptability, project management and problem-solving skills

Word Count: 14056

ISBN: 978-0-9879506-7-3

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Career and Technical Education
Communication
Management
Material Type:
Textbook
Author:
Lucinda Atwood
Date Added:
05/01/2021
Professional and Technical Writing
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CC BY-NC
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NSCC Edition

Short Description:
This textbook for professional and technical communication is a compilation of several Open Resource materials. The purpose in its design is to provide a wide variety of materials on subjects in professional and technical communication, and to offer several different perspectives and delivery modes of those materials.

Word Count: 176364

ISBN: 978-1-990641-99-2

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Composition and Rhetoric
English Language Arts
Material Type:
Textbook
Provider:
NSCC
Author:
Suzie Baker
Date Added:
09/30/2020
Project Management
Unrestricted Use
CC BY
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Short Description:
This book covers the basics of project management.

Word Count: 67230

ISBN: 978-1-998755-02-8

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
NSCC
Author:
Adrienne Watt
Florence Daddey
Lauren Reiter
Maria Burchill
Rebecca K. Miller
Date Added:
06/07/2021
Project Management
Unrestricted Use
CC BY
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This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share. This book has been adapted by the author as of August 15, 2014. The adaptation includes Canadianized content, PowerPoints, Audio Files, and Chapter Questions.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
Adrienne Watt
Date Added:
10/28/2014
Project Management Fundamentals
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CC BY-NC
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Short Description:
The primary purpose of this text is to provide an open source textbook that can be used in introductory project management courses. The objective is to develop a concise, widely applicable open source textbook that can be used in the for-profit and non-profit sectors. This text covers all aspects of the project management lifecycle. The author has intentionally left out examples from fields of practice like business, engineering and information technology in order to ensure this text has universal applicability.

Long Description:
Project management is not just for Project Managers anymore. Organizations of all shapes and sizes continue to transform the ways they innovate and deliver on their promise to continuously improve customer satisfaction levels. When an organization introduces change, they must do it right the first time. Disruption is the new normal. Succeeding in such turbulent times means organizations cannot afford to waste precious resources on failed projects. This has led to a recognition that the tools, techniques and processes associated with project management can help organizations be successful.

Word Count: 59478

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
Seneca College
Author:
Karla Murtescu
Shelly Morris
Date Added:
05/17/2021
Project Management: Navigating the Complexity with a Systematic Approach
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CC BY-NC
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The world has become more complicated with the introduction and development of new technologies and methods, and novel risks such as Covid-19 pandemic. Competition has been tougher than it used to be. Organizations strive to keep up with the changes in the internal and external environment. In the light of unprecedented changes, project managers must be prepared in response to the demands from their organizations and key stakeholders like clients, customers and government agencies. This book covers the fundamentals of project management, and aims to guide undergraduate and graduate students to acquire the building blocks of project management. This book also includes Microsoft Project tutorials for project scope, schedule, resources, and cost, and monitoring and controlling.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
MSL Academic Endeavors
Author:
Abdullah Oguz
Date Added:
10/27/2022
Project Management from Simple to Complex
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In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment.

This is not a standard textbook that was adapted to the new publishing paradigm but was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management—Russell Darnall—and an expert in writing instructional texts and using technology for communicating online—John Preston—to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment.

Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Russell Darnall and John M. Preston
Date Added:
01/01/2010
Public Speaking as Performance
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Practicing Public Speaking in the Theatre & Performance Classroom

Short Description:
Written by theatre educators, Public Speaking as Performance is designed to teach elements of public speaking by using the knowledge that actors bring to the work of performing before an audience.

Long Description:
Public Speaking as Performance: Practicing Public Speaking in the Theatre & Performance Classroom is an innovative public speaking textbook written by theatre educators. It combines the essential elements of speechwriting with the tried and true skills that actors learn to communicate a story to an audience. In chapters such as “Actor Tools for Public Speakers” and “From Page to Stage,” the textbook provides students with a creative and accessible approach to delivering speeches. Drawing on the tradition of teaching public speaking in theatre and drama departments—a practice that is still maintained in some institutions—this textbook emphasizes the performative nature of communication. Educators teaching public speaking in theatre and performance departments will find this a textbook particularly suited to the interests of their students.

Word Count: 61309

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
University of Kansas
Author:
Jonah Greene
Mechele Leon
Renee Cyr
Date Added:
04/15/2023
Reframing Digital Humanities: Conversations with Digital Humanists
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Short Description:
Defining digital humanities is a unique academic challenge. In this volume, Julian Chambliss, Professor of English at Michigan State University, explores the meaning, practice, and implication of digital humanities by talking to scholars deeply engaged with digital methods and the promise they hold for the humanities.

Long Description:
Growing from Reframing History, a podcast about history theory and practice, Reframing Digital Humanities: Conversations with Digital Humanists, Julian Chambliss, Professor of English at Michigan State University, brings together a diverse group of digital humanities practitioners to reflect on theory and practice. From the question of public engagement and knowledge production to considerations of identity and cultural production, the conversations presented in this work shed light on the ways digital humanities offer scholars tools to ask humane questions. Are the benefits promised being achieved? Are the right tools and training available? Are we asking the right questions? In this volume, scholars deeply engaged in using digital tools reflect on their work and this dynamic academic field.

Word Count: 74488

ISBN: 978-1-62610-103-6

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
Michigan State University
Author:
Julian Chambliss
Date Added:
03/03/2021
Resultados Científicos de la Investigación Multidisciplinaria desde la Perspectiva Ética
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El presente manuscrito es resultado de investigaciones multidisciplinarias bajo diferentes perspectivas científicas-académicas, mediante la confrontación de criterios de diferentes autores bajo un enfoque descriptivo que señala la importancia de ética en varios escenarios actuales como son la discriminación del trabajo dentro del caso de estudio en Santo Domingo, se resalta la importancia de los principios éticos en los negocios globales, se analiza la perspectiva ética de la publicad en empresas ecuatorianas bajo un enfoque de responsabilidad social, se aborda temáticas como la ética laboral desde la perspectiva de un mercado cambiante, al igual que la ética en organizaciones sociales y por último se abordan el tema el impacto del comportamiento de los individuos dentro de las organizaciones empresariales. Estos estudios se realizan desde una mirada científica y se la acerca a la realidad ecuatoriana.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
Editorial Grupo AEA
Author:
Girard David
Mina Bone
Date Added:
09/20/2022
Risk Management for Enterprises and Individuals
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This book is intended for the Risk Management and Insurance course where Risk Management is emphasized.

When we think of large risks, we often think in terms of natural hazards such as hurricanes, earthquakes or tornados. Perhaps man-made disasters come to mind such as the terrorist attacks in the U.S. on September 11, 2001. Typically we have overlooked financial crises, such as the credit crisis of 2008. However, these types of man-made disasters have the potential to devastate the global marketplace. Losses in multiple trillions of dollars and in much human suffering and insecurity are already being totaled, and the global financial markets are collapsing as never before seen.

We can attribute the 2008 collapse to financially risky behavior of a magnitude never before experienced. The 2008 U.S. credit markets were a financial house of cards. A basic lack of risk management (and regulators' inattention or inability to control these overt failures) lay at the heart of the global credit crisis. This crisis started with lack of improperly underwritten mortgages and excessive debt. Companies depend on loans and lines of credit to conduct their routine business. If such credit lines dry up, production slows down and brings the global economy to the brink of deep recession—or even depression. The snowballing effect of this failure to manage the risk associated with providing mortgage loans to unqualified home buyers have been profound, indeed. When the mortgages failed because of greater risk- taking on the Street, the entire house of cards collapsed. Probably no other risk-related event has had, and will continue to have, as profound an impact world wide as this risk management failure.

How was risk in this situation so badly managed? What could firms and individuals have done to protect themselves? How can government measure such risks (beforehand) to regulate and control them? These and other questions come to mind when we contemplate the consequences of this risk management fiasco.

Standard risk management practice would have identified sub-prime mortgages and their bundling into mortgage-backed-securities as high risk. People would have avoided these investments or would have put enough money into reserve to be able to withstand defaults. This did not happen. Accordingly, this book may represent one of the most critical topics of study that the student of the 21st century could ever undertake.

Risk management will be a major focal point of business and societal decision—making in the 21st century. A separate focused field of study, it draws on core knowledge bases from law, engineering, finance, economics, medicine, psychology, accounting, mathematics, statistics and other fields to create a holistic decision-making framework that is sustainable and value- enhancing. This is the subject of this book.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Etti Baranoff
Patrick Lee Brockett
Yehuda Kahane
Date Added:
02/16/2011
Russian Advanced Interactive Listening Series: Capstone Lessons
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CC BY-NC-ND
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Short Description:
This is a series of 5 capstone lessons based on 5 interviews. Topics of the lesson are: Sergei Khrushchev (about the historical legacy of his father, Nikita Khrushchev), Sergei Enikolopov (crime), Viktor Loshak (journalism), Evgenii Aksenov (business), and Aleksandr Asmolov (education).

Long Description:
This is a series of 5 capstone lessons based on 5 interviews. Topics of the lesson are: Sergei Khrushchev (about the historical legacy of his father, Nikita Khrushchev), Sergei Enikolopov (crime), Viktor Loshak (journalism), Evgenii Aksenov (business), and Aleksandr Asmolov (education).

Authors: Nina Familiant, Shannon Donnally Quinn, Benjamin Rifkin

New version created by: Shannon Donnally Quinn with help from Lidia Gault

Word Count: 4544

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Career and Technical Education
Criminal Justice
Education
English Language Arts
History
Journalism
Political Science
Social Science
Material Type:
Textbook
Author:
Benjamin Rifkin
Darya Vassina
Dianna Murphy
Nina Familiant
Shannon Donnally Quinn
Date Added:
10/25/2021
Sistema de Costos por Órdenes de Producción para PYMES
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El libro “Sistema de Costos por Órdenes de Producción para PYMES” es un libro que se enfoca en la contabilidad de costos y cómo se puede aplicar en las pequeñas y medianas empresas. El libro se enfoca en el sistema de costos por órdenes de producción, que es un sistema que se utiliza para calcular los costos de producción de un producto específico. Este sistema es muy útil para las empresas que producen productos personalizados o productos que tienen una gran cantidad de variaciones. El libro cubre los conceptos básicos de la contabilidad de costos y cómo se pueden aplicar en las pequeñas y medianas empresas. También cubre los diferentes tipos de costos que existen y cómo se pueden calcular. Además, el libro cubre el sistema de costos por órdenes de producción en detalle y cómo se puede utilizar para calcular los costos de producción. El libro “Sistema de Costos por Órdenes de Producción para PYMES” es una guía útil para las pequeñas y medianas empresas que buscan mejorar su contabilidad de costos. El libro cubre los conceptos básicos de la contabilidad de costos y cómo se pueden aplicar en las pequeñas y medianas empresas. También cubre los diferentes tipos de costos que existen y cómo se pueden calcular. Además, el libro cubre el sistema de costos por órdenes de producción en detalle y cómo se puede utilizar para calcular los costos de producción.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
Editorial Grupo AEA
Author:
Cecilia Mercedes Navarrete-Zambrano
Marco Vinicio Suarez-Núñez
Patricia Yajaira Almenaba-Guerrero
Rosa Verónica Núñez-Liberio
Silvana Elizabeth Ruiz-López
Date Added:
06/29/2023
Small Business Management in the 21st Century
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Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
David Cadden
Sandra L. Lueder
Date Added:
02/17/2015
Social World Sensing via Social Image Analysis from Social Media
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CC BY-NC-ND
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Short Description:
This work explores seven topics from various subject areas (global public health, environmentalism, human rights, political expression, and human predation) through social imagery and data from social media.

Long Description:
Social imagery, the visuals shared by users via various platforms and applications, may be analyzed to elicit something of massmind (and individual) thinking. This work involves the exploration of seven topics from various subject areas (global public health, environmentalism, human rights, political expression, and human predation) through social imagery and data from social media. The coding techniques involve manual coding, the integration of multiple social data streams, computational text analysis, data visualizations, and other combinations of approaches.

Word Count: 101772

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Arts and Humanities
Business and Communication
Communication
Performing Arts
Material Type:
Textbook
Provider:
New Prairie Press
Author:
Shalin Hai-Jew
Date Added:
04/15/2020
Speak Out, Call In: Public Speaking as Advocacy
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Short Description:
Speak Out, Call In: Public Speaking as Advocacy is a contemporary, interdisciplinary public speaking textbook that fuses rhetoric, critical/cultural studies, and performance to offer an up-to-date resource for students. With a focus on advocacy, this textbook invites students to consider public speaking as a political, purposeful form of information-sharing.

Word Count: 70824

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
University of Kansas
Author:
Meggie Mapes
Date Added:
07/26/2019
Stand up, Speak out: The Practice and Ethics of Public Speaking
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From audience analysis to giving a presentation, Stand up, Speak out: The Practice and Ethics of Public Speaking will guide students through the speech making process. The authors focus on the process of speech making because they have created this book to be a user-friendly guide to creating, researching, and presenting public speeches. While both classic and current academic research in public speaking guide this book, the authors believe that a new textbook in public speaking should first, and foremost, be a practical book that helps students prepare and deliver a variety of different types of speeches — and that is the primary goal of this book.With practicality in mind, the authors developed, Stand up, Speak out: The Practice and Ethics of Public Speaking, as a streamlined public speaking textbook. Many public speaking textbooks today contain over twenty different chapters, which is often impossible to cover in a ten-week quarter or a sixteen-week semester; this textbook is eighteen unique chapters. The fifteen chapters are divided into four clear units of information: introduction to public speaking, speech preparation, speech creation, and speech presentation.

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Jason Wrench, Anne Goding, Danette Johnson, Bernardo Attias
Date Added:
01/01/2011