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- Subject:
- Marketing
- Material Type:
- Lesson Plan
- Author:
- Christopher Baron
- Date Added:
- 05/05/2019
Updating search results...
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Facebook ads marketing are one of the most efficient ways to reach our customers online. As per statistics
- Subject:
- Business and Communication
- Marketing
- Material Type:
- Lesson
- Date Added:
- 10/15/2018
Unrestricted Use
CC BY
This OER provides an overview of traditional media platforms for advertising. This module details the benefits of print and broadcast media as well as their unique attributes to connect advertisers with their desired markets. As traditional media adapts alongside digital, it is important to understand the elements of these mediums that make them stand out. This module includes an application exercise that involves applying the information learned to a hypothetical client seeking advice for where to place advertisements. Navigate through the readings in the module and complete the exercise to evaluate your understanding of the material and practice creativity and strategic thinking.
- Subject:
- Communication
- Journalism
- Marketing
- Public Relations
- Material Type:
- Activity/Lab
- Lesson
- Module
- Reading
- Author:
- Angel Rolle
- Date Added:
- 10/27/2023
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CC BY-NC-SA
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.
- Subject:
- Business and Communication
- Economics
- Marketing
- Social Science
- Material Type:
- Activity/Lab
- Provider:
- Science Education Resource Center (SERC) at Carleton College
- Provider Set:
- Starting Point (SERC)
- Author:
- Michelle Kunz
- Date Added:
- 08/28/2012
Conditional Remix & Share Permitted
CC BY-NC-SA
Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.
- Subject:
- Business and Communication
- Marketing
- Psychology
- Social Science
- Material Type:
- Activity/Lab
- Provider:
- Science Education Resource Center (SERC) at Carleton College
- Provider Set:
- Starting Point (SERC)
- Author:
- Michelle Kunz
- Date Added:
- 08/28/2012
Unrestricted Use
Public Domain
This tutorial is designed for beginners eager to create their first website using WordPress and Elementor. It simplifies the process of web design, allowing you to easily understand and use the powerful features of WordPress coupled with Elementor's user-friendly drag-and-drop interface. From setting up WordPress to designing your first pages with Elementor, this guide provides step-by-step instructions to help you quickly develop the skills needed to build and launch your own website. Dive into this tutorial and embark on your web design journey with confidence.
- Subject:
- Computer Science
- Computing and Information
- Marketing
- Technology
- Material Type:
- Activity/Lab
- Student Guide
- Author:
- Olena Holub
- Date Added:
- 01/24/2024
Conditional Remix & Share Permitted
CC BY-NC-SA
The difference between “Branded House” Strategy and “House of Brands” Strategy.The content is revised from this source https://www.oercommons.org/courseware/lesson/91216/overviewContributing authors: Lumen Learning. License: CC BY: Attribution
- Subject:
- Marketing
- Material Type:
- Lecture Notes
- Author:
- Mikayla Tran
- Date Added:
- 05/16/2023
Conditional Remix & Share Permitted
CC BY-NC-SA
The difference between “Branded House” Strategy and “House of Brands” Strategy
- Subject:
- Marketing
- Material Type:
- Lecture Notes
- Author:
- Mikayla Tran
- Date Added:
- 05/15/2023
Conditional Remix & Share Permitted
CC BY-NC-SA
NSCC Edition
Short Description:
This open textbook is an adapted version of eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition. It has been modified to match the outcomes for business courses at NSCC.
Long Description:
This open textbook is an adapted version of eMarketing: The Essential Guide to Marketing in a Digital World – 6th Edition. It has been modified to match the outcomes for business courses at NSCC.
Word Count: 38246
ISBN: 978-1-990641-13-8
(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)
- Subject:
- Business and Communication
- Management
- Marketing
- Material Type:
- Textbook
- Date Added:
- 01/26/2024
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CC BY-NC-SA
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
- Subject:
- Business and Communication
- Marketing
- Material Type:
- Textbook
- Provider:
- LibreTexts
- Author:
- Rob Stokes
- Date Added:
- 11/08/2018
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CC BY-NC-SA
eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas:* Search Engine Marketing* Affiliate Marketing* Web Analytics and Conversion Optimisation* Web Development* Online Copywriting* Online Advertising* WebPR* Online Reputation Management* Pay Per Click Advertising* Viral Marketing* Social Media Marketing* Search Engine Optimisation* eMarketing Strategy* Market Research* Mobile Marketing* Crowdsourcing* Customer Relationship ManagementIt also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.
- Subject:
- Business and Communication
- Marketing
- Material Type:
- Textbook
- Provider:
- The Saylor Foundation
- Author:
- Rob Stokes and The Minds at Quirk
- Date Added:
- 01/01/2010
Conditional Remix & Share Permitted
CC BY-SA
Free online resources and games for primary school students and teacher led instruction.
Only Sharing Permitted
CC BY-ND
Content analysisObjective with specificationTopicGlobalization New terms Interdependence, dissemination,negotiated dramaticreductions in barriers to commerce,NAFTA, EU, Multinational corporations,widening disparity in incomes,Content What is globalizationfeatures of globalizationSome special features of globalization in present History of globalization Cause of globalization 1. Improved of globalization 2. Improve of transportation 3. Free trade agreement 4. Global banking 5. The growth of MNCS Effects of globalization1.increased standard of living2. Access of new market3.Decreased employment and less unsecured job4.widening disparity in incomes5.the effects of globalization on business activity 1. REMEMBERINGPupils remember the concept of globalization. Specification· Pupil recalls the terms Interdependence,· Pupil dissemination, negotiated dramatic.· pupil defines reductions in barriers to commerce.· Pupil lists NAFTA, EU, Multinational corporations.· Pupil memorizes widening disparity in incomes.2. UNDERSTANDING Pupil develops an understanding the concept of globalization. Specification· Pupil explains the concept of globalization.· Pupil illustrates the features of globalization.· Pupil describes the history of globalization.· Pupil interprets the causes of globalization.· Pupil generalizes the effects of globalization.3. APPLYING Pupil applies the remembering an understanding for new and unfamiliar situation.Specification· pupil discover the concept of globalization.· Pupil explains the causes and effects of globalization.· Pupil illustrates the effects of globalization.
- Subject:
- Business and Communication
- Marketing
- Material Type:
- Lesson Plan
- Author:
- Tabassum shaikh Saadique
- Date Added:
- 09/29/2016
Unrestricted Use
CC BY
The organizations that depend largely on collecting data from various sources or are highly digitized must adopt data security. It is better to fight the risks at the initial stage than to regret the loss of data and face the consequences. If the information can not be kept safe from various attacks then the preference of the organization will decrease eventually. Even if personal information cannot be trusted in the hands of the organization then there will be dissatisfaction among customers. If an organization is unable to keep its customers satisfied then its value can hit rock bottom. Hence, by using Artificial Intelligence and Machine Learning the data security should be made better. These technologies will also help in decreasing the extra effort that has to be put by an organization and its employees.
- Subject:
- Computer Science
- Information Science
- Marketing
- Material Type:
- Reading
- Student Guide
- Author:
- Amelia Emma
- Date Added:
- 01/09/2020
Conditional Remix & Share Permitted
CC BY-NC
Представлений матеріал адресований для здобувачів вищої освіти ступеня "бакалавр", які вивчають курс "Реклама", "Теорія і практика реклами". Презентація має на меті ознайомити здобувачів бакалаврського ступеня з видами та засобами реклами.
- Subject:
- Education
- Marketing
- Material Type:
- Lecture Notes
- Author:
- Olha Vochanska
- Date Added:
- 02/16/2021
Unrestricted Use
CC BY
يهدف هذا الموقع تعريف الاسفنج وانواعة ومميزاته واستخداماته والمواد الاولية ومرحلة الانتاج والالات والصوت والصوت ما يخص الاسفنج.
- Subject:
- Electronic Technology
- Manufacturing
- Marketing
- Material Type:
- Case Study
- Reading
- Simulation
- Author:
- H Techanlogy
- Date Added:
- 06/28/2022
Unrestricted Use
CC BY
يهدف هذا الموقع تعريف الاسفنج وانواعة ومميزاته واستخداماته والمواد الاولية ومرحلة الانتاج والالات والصوت والصوت ما يخص الاسفنج.
- Subject:
- Electronic Technology
- Manufacturing
- Marketing
- Material Type:
- Reading
- Textbook
- Author:
- H Techanlogy
- Date Added:
- 06/29/2022
Unrestricted Use
CC BY
يهدف الموقع لعرض تعريف الاسفنج وانواعة ومميزاته واستخداماته والمواد الاولية ومرحلة الانتاج والمعدات والالات والمنتجات وكل ما يخص الاسفنج .
- Subject:
- Manufacturing
- Marketing
- Material Type:
- Case Study
- Reading
- Author:
- H Techanlogy
- Date Added:
- 06/29/2022
Conditional Remix & Share Permitted
CC BY-SA
يهدف الموقع للتعرف على صناعه الاقمشه وانواعها واوصافها
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数字市场 营销提供了一个在全球范围内寻找客户的绝佳机会，而无需 在另一个国家进行实体营销。这本书可能会帮助企业发现出口的机会，并从全球化中获益。在数字 营销的基础上，全球销售不仅适用于大型企业，也适用于小型初创企业和中 型企业。 数字市场营销既适用于服务的全球推广，也适用于商品的全球推广。 对两种类型的业务都进行了讨论。全球商业领域的快速发展也特别进行了讨论：信息技术、教育技术、 在线媒体、专业商业服务。另一个新问题是社交媒体在世界各地的作用越来越大，这对全球商业 关系非常有帮助。这本书为您提供了实用的工具，这将帮助您：选择最适合的国外目标市场;制定全球销售和市场营销策略;计算新的国际项目的盈亏平衡点和投资回报率;在众多的数字营销工具中进行选择，制定自己的数字营销策略;进行出口市场营销调研; 发展您的国际网站。