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BA 101 - Introduction to Business
Unrestricted Use
CC BY
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This course provides a general survey of the functional and interdependent areas of business management, marketing, accounting and finance, and management information systems. The course includes business trends, operation and management of a business, ethical challenges, environmental responsibility, change, global perspectives, and the dynamic roles of management and staff. Additionally, the course incorporates aspects of team interaction and continuous process improvement. You are provided with the opportunity to explore the Internet and information technology relating to business operations.

Course Outcomes:
1. Define commonly used business and economics terminology.
2. Describe the functional areas of any business organization.
3. Explain revenues, expenses, and how profit is derived. Differentiate between objectives, strategies, tactics, and operations.
4. Describe the components of a business plan.
5. Prepare a basic business plan.
6. Explain the importance of ethics in business.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
BA 223 - Principles of Marketing
Unrestricted Use
CC BY
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This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.

Course Outcomes:
1. Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
2. Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
3. Master business marketing tools necessary to execute a marketing plan for a client, including social media.
4. Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
5. Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
BA 275 - Business Quantitative Methods
Unrestricted Use
CC BY
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0.0 stars

This course presents statistical analysis and quantitative tools for applied problem solving and making sound business decisions. Special attention is given to assembling statistical description, sampling, inference, regression, hypothesis testing, forecasting, and decision theory.

Course Outcomes:
1. Understand the meaning and use of statistical terms used in today’s business/economic environment.
2. Collect, organize, summarize, interpret, and present data in tables and charts.
3. Apply descriptive statistical measures to data.
4. Apply probability distributions to model various business and economic processes.
5. Apply statistical inference techniques (including statistical estimation and hypothesis testing) in various business and economic situations.
6. Apply simple linear regression analysis to model various business and economic relationships.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
BUS 105 - Social Media Marketing
Conditional Remix & Share Permitted
CC BY-NC
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This book is part of the college course BUS 105 Social Media Marketing currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media marketing content which can be accessed by enrolling in BUS 105 Social Media Marketing offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course BUS 105 Social Media Marketing at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.

Subject:
Business and Communication
Communication
Management
Marketing
Material Type:
Full Course
Textbook
Author:
Scot Trodick
Date Added:
09/09/2023
CIMW 207 - Social Media & Web Fundamentals
Conditional Remix & Share Permitted
CC BY-NC
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0.0 stars

This book is part of the college course CIMW 207 Social Media and Web Fundamentals currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media and web fundamentals content which can be accessed by enrolling in CIMW 207 Social Media and Web Fundamentals offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course CIMW 207 Social Media and Web Fundamentals at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.

Subject:
Business and Communication
Communication
Computing and Information
Management
Marketing
Material Type:
Full Course
Textbook
Author:
Scot Trodick
Date Added:
10/23/2023
CTE Agribusiness & Food Products and Processes: Yogurt Packaging
Conditional Remix & Share Permitted
CC BY-NC-SA
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This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.

Subject:
Business and Communication
Marketing
Mathematics
Ratios and Proportions
Material Type:
Activity/Lab
Lesson Plan
Provider:
National Association of State Directors of Career Technical Education Consortium
Provider Set:
Career Technical Education
Date Added:
07/26/2012
Consumer Behavior
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Syllabus for a course that addresses why people buy as the foundation for developing concepts for meeting consumer needs through selling, advertising, distribution and related activities. This course uses an open textbook, Consumer Behavior, from the National Programme on Technology Enhanced Learning (NPTEL).

Subject:
Business and Communication
Marketing
Material Type:
Syllabus
Provider:
Springfield Technical Community College
Date Added:
10/03/2019
Core Concepts of Marketing
Unrestricted Use
CC BY
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0.0 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
02/16/2011
Customer Centric Strategy, 2nd Edition – Simple Book Publishing
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
eCampusOntario
Author:
Kerri Shields
Date Added:
01/07/2024
Digital Marketing Strategy
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Concordia University
Author:
Pierre-Yann Dolbec
Date Added:
05/23/2022
Entrepreneurship for Global Challenges in Emerging Markets
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

This course will introduce you to entrepreneurship for global challenges in emerging markets. You will get to know other like-minded entrepreneurs around you, and discover how institutions in your target region are working on innovation and entrepreneurship.

As an entrepreneur in an emerging market, you may be faced with many challenges that need to be solved. These might include scarcity of fossil fuels, climate change or water, food and health security. This Delft University of Technology course will provide you with examples from partner universities and affiliated entrepreneurs in emerging markets which explain the opportunities and obstacles that they faced as they established themselves and created value.

You will acquire a set of practical tools which will enable you to discover the opportunities in your own environment and how these can be used to make an actual change! You will learn how to rethink your value proposition with your own case study, or with one we provide.

After the course, you will be able to develop your value proposition more quickly by getting to know your customers and partners better and understand local values and institutions.

Subject:
Applied Science
Business and Communication
Engineering
Marketing
Material Type:
Full Course
Provider:
Delft University of Technology
Provider Set:
Delft University OpenCourseWare
Author:
Dr. Otto J. Kroesen
Ellen van Andel
Esther M. Blom
Date Added:
02/21/2019
Event Management Case Study: Cultivating Stakeholders for Special Events
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CC BY
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Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.

Subject:
Business and Communication
Communication
Finance
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Date Added:
03/17/2020
Event Management Case Study: Market Segmentation of Festival Attendees of an International Festival
Unrestricted Use
CC BY
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In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.

Subject:
Business and Communication
Communication
Finance
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Olson Eric
Date Added:
03/17/2020
Event Management Case Study: The Case of Aspen Music Festival and School
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CC BY
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Risk management is a critical part of event management. This worksheet covers definitions of the key aspects of risk management and the steps taken by event management in creating a risk management plan. A case study is provided for students to apply the risk management process in an industry example.

Subject:
Business and Communication
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
Event Management Case Study: The Case of International Front Runners
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CC BY
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Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Subject:
Business and Communication
Finance
Management
Marketing
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
Foundations in Digital Marketing
Unrestricted Use
CC BY
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0.0 stars

Building meaningful customer relationships and engaged audiences

Short Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

Long Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing.

The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook.

Word Count: 54706

Included H5P activities: 18

ISBN: 978-1-77897-021-4

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
01/01/2022
Foundations in Digital Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

Building Meaningful Customer Relationships and Engaged Audiences

Short Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

Long Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing.

The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook.

Word Count: 62262

Included H5P activities: 18

ISBN: 978-1-77420-217-3

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Date Added:
03/23/2023
Foundations in Digital Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

Building meaningful customer relationships and engaged audiences

Short Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

Long Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing.

The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook.

Word Count: 54722

Included H5P activities: 17

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Date Added:
01/26/2024
Future Trends in Clothing (FTC) - Materials on the moodle platform of the project
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

The freely accessible moodle platform offers a number of insights into past proejct work as well as a documentation of the results that were achieved in the course of the project.

Subject:
Career and Technical Education
Computer Science
Higher Education
Information Science
Languages
Marketing
Material Type:
Data Set
Diagram/Illustration
Author:
Stefanie Boss
Date Added:
03/07/2021
Generic Empathy Map
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This generic empathy map can be applied to a multitude of projects, whether it is product design, curriculum development, or course design and updating. It can target various groups (subject) such as customers, users, learners, teachers, or any other involved stakeholders.

Subject:
Marketing
Material Type:
Diagram/Illustration
Author:
Emmanuel Bouendeu
Date Added:
02/20/2024
Grocery Store Marketing Tour
Unrestricted Use
CC BY
Rating
0.0 stars

A grocery store marketing tour I developed for my 10-year-old nephew after noticing that he was interested in how money (particularly buying/selling) worked. The tour took about 1 hour and then about 15-30 minutes for him to pick and purchase the items he wanted with the $10 I gave him. The information in this guide is a compilation of industry stories from primary and secondary sources. I encourage you to do your own research to confirm the accuracy of these stories.I also encourage you to use this as a guide and be ready to adapt and use different examples, different products, etc. depending on what the student is engaging with and what is available at your local grocery store. 

Subject:
Business and Communication
Communication
Economics
Marketing
Material Type:
Activity/Lab
Interactive
Lecture Notes
Author:
Nicole Finkbeiner
Date Added:
07/11/2021
HBCU OER Academic Librarian Project TBTG Lincoln University of Pennsylvania Syllabus
Unrestricted Use
CC BY
Rating
0.0 stars

The advanced course syllabus that focuses on the structure of public relations agencies/departments, account management and planning, reputation management, relationship building, crisis communication, conflict resolution, messaging, writing, design, and new technologies.  

Subject:
Communication
Marketing
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Author:
Courtney Haywood
Date Added:
05/14/2021
HMGT 4702: Hospitality Services Marketing & Management, Course Outline
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This module is associated with HMGT 4702: Hospitality Services Marketing & Management, Course Outline

Subject:
Business and Communication
Marketing
Material Type:
Syllabus
Provider:
CUNY Academic Works
Provider Set:
New York City College of Technology (City Tech)
Author:
Kim, Ellen (Heejun)
Date Added:
10/01/2017
History and Purpose of Copyright Infographic
Unrestricted Use
CC BY
Rating
0.0 stars

Copyright can be a tricky area of law. However, understanding the basis of copyright law, what it protect, and copyright's limitations helps make sure we do not violate copyright law and the creators it protects.

Subject:
Business and Communication
Communication
Marketing
Public Relations
Material Type:
Reading
Author:
Julie Walker
Date Added:
10/17/2021
How I Did It: Successful Indie Authors Share How They Create Books
Only Sharing Permitted
CC BY-NC-ND
Rating
0.0 stars

Short Description:
How I Did It: Successful Indie Authors Share How They Create Books compiles the stories of self-publishing indie authors, publishers and other organizations who publish that have successfully created their books and streamlined the costly, difficult parts of book production by using the simple rapid publishing system Pressbooks.com.

Long Description:
How I Did It: Successful Indie Authors Share How They Create Books compiles the stories of self-publishing indie authors, publishers and other organizations who publish that have successfully created their books and streamlined the costly, difficult parts of book production by using the simple rapid publishing system Pressbooks.com.

In addition to file conversion and book design, these authors share their secrets to successful self-publishing and marketing for books as well as insights on the writing, editing and other parts of the process of book publishing.

Word Count: 10517

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)

Subject:
Arts and Humanities
Business and Communication
Composition and Rhetoric
English Language Arts
Literature
Marketing
Material Type:
Textbook
Provider:
Pressbooks
Date Added:
02/08/2024
Indigenous Peoples in Education: A Stock Photo Collection – An Image SPLOT
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

The team at Thompson Rivers University created the Indigenous Education Stock Photos collection due to a lack of open-source photos of Indigenous students for use in OER. The spirit of the photo collection is to allow educators to represent Indigenous peoples in their OER so that Indigenous students can see themselves reflected in their learning materials.

This project was funded jointly by BCcampus and the TRU OER Development Grant and developed in consultation with the TRU Office of Indigenous Education and a TRU community stakeholder session. TRU production and media teams and the TRU Open Press assisted in producing the content.

All photos have a CC BY NC SA license:

- You may use, adapt, and share them, but you must attribute the photographer and link back to the collection

- You may not use the photos for commercial purposes

- You must distribute any created derivatives under the photo’s original license

Subject:
Business and Communication
Communication
Ethnic Studies
Marketing
Social Science
Material Type:
Diagram/Illustration
Author:
TRU Press
Thompson River University
Date Added:
02/15/2024
An Insight Into Marketing (Promotion)
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

This project aims to teach college students, who have English as a second language with a B2 level, about marketing strategies and promotion. The content objectives focus on developing students' understanding of marketing strategies, promoting their ability to write effective promotions, and enabling them to create interactive websites or social media campaigns for promoting products or services. Additionally, the language objectives aim to enhance students' marketing and advertising vocabulary, practice summarizing guidelines for successful marketing using appropriate language, and deliver presentations to the class using clear and concise marketing language. Throughout the project, students will engage in hands-on activities to apply their knowledge and skills in the field of marketing.

Subject:
Marketing
Material Type:
Lesson Plan
Author:
Gohar I Nayab Zahid
Date Added:
07/14/2023
Interview Process Training
Unrestricted Use
Public Domain
Rating
0.0 stars

With our tutorial, we want to send everyone into the interview room (or potentially virtual interview room) prepared and confident. You know you have skills and talents to offer to the employer, you know you are the best fit for the position, so now the preparation you complete for that interview will ensure the employer knows it too.We break down the four phases of an interview process: Preparation, What to Wear, How to Present Your Best Self, and How to Follow Up.

Subject:
Communication
Marketing
Material Type:
Activity/Lab
Assessment
Interactive
Lesson
Student Guide
Author:
Sarah Sandoval
Casey Herko
Terri Kelly
Coleen Morris
Date Added:
10/01/2020
Introducing Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. Available as PDF.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
John Burnett
Date Added:
12/13/2022
Introduction to Business Administration
Unrestricted Use
CC BY
Rating
0.0 stars

Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance.
Chapter 1: Understanding Economic Systems and Business
Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business
Chapter 3: Competing in the Global Marketplace
Chapter 4: Forms of Business Ownership
Chapter 5: Entrepreneurship: Starting and Managing Your Own Business
Chapter 6: Management and Leadership in Today's Organizations
Chapter 7: Designing Organizational Structures
Chapter 8: Managing Human Resources and Labor Relations
Chapter 9: Motivating Employees
Chapter 10: Achieving World-Class Operations Management
Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs
Chapter 12: Distributing and Promoting Products and Services
Chapter 13: Using Technology to Manage Information
Chapter 14: Using Financial Information and Accounting
Chapter 15: Understanding Money and Financial Institutions
Chapter 16: Understanding Financial Management and Securities Markets

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Affordable Learning LOUISiana
Author:
Braden Watson (Editor)
Brain Sherman (Editor)
Elisabeth Cason (Editor)
LOUIS: The Louisiana Library Network
Nicole Ortloff (Editor)
Philippe Lannelongue (Editor)
Date Added:
01/14/2023
Introduction to Consumer Behaviour
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Short Description:
This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers. This OER contains content created by students from Kwantlen Polytechnic University and is best used alongside the Ancillary Resource Guide that contains several essays, case studies, assignments, and project outlines, and an accompanying multiple choice test bank.

Word Count: 106723

ISBN: 978-1-77420-116-9

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Finance
Management
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
Andrea Niosi
Date Added:
06/25/2021
Introduction to Consumer Behaviour Ancillary Resources
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Short Description:
A collection of ancillary resources created to accompany the Introduction to Consumer Behaviour open textbook. It includes essays, case studies, assignment and project ideas, and a test bank (which will be available September 2021).

Word Count: 21527

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Finance
Management
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
Andrea Niosi
Date Added:
06/25/2021
Introduction to Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

This course introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
North Shore Community College
Author:
Dianne McDermott Cerasuolo
Date Added:
05/14/2019
Introduction to Marketing II 2e (MKTG 2005)
Unrestricted Use
CC BY
Rating
0.0 stars

2nd EDITION

Short Description:
Part II of NSCC's Introduction to Marketing. Part 1: Introduction to Marketing I 2e (MKTG 1010). Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Send an email to request access. Supplementary Teaching Resources Available.

Long Description:
This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Word Count: 159000

ISBN: 978-1-990641-19-0

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
NSCC
Author:
Barb Powers
Deirdre Evans
Di Best
George Swaniker
Jules Fauteux
Lumen Learning
NSCC
Rankin MacMaster
Date Added:
08/01/2021
Introduction to Marketing II (MKTG 2005)
Unrestricted Use
CC BY
Rating
0.0 stars

There is a newer edition of this book.

Short Description:
Newer 2021 Edition. Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Supplementary Teaching Resources Available. Send an email to request access.

Long Description:
This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Word Count: 148428

ISBN: 978-1-990641-11-4

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
08/04/2020
Intro to Social Media
Unrestricted Use
CC BY
Rating
0.0 stars

Short Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Long Description:
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

Word Count: 23734

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Education
Higher Education
Marketing
Social Science
Sociology
Material Type:
Textbook
Provider:
Oklahoma State University
Author:
Cheryl Lawson
Date Added:
06/23/2022
Kids’ everyday exposure to food marketing
Unrestricted Use
CC BY
Rating
0.0 stars

This resource is a video abstract of a research paper created by Research Square on behalf of its authors. It provides a synopsis that's easy to understand, and can be used to introduce the topics it covers to students, researchers, and the general public. The video's transcript is also provided in full, with a portion provided below for preview:

"In the past 30 years, the number of children who are overweight or obese has increased by nearly 50 percent. Ads for sugary cereals, soda, and other junk foods are thought to contribute to this rise, but few studies have directly measured how much marketing children see in a typical day. Now, using wearable cameras, researchers in New Zealand have done just that, finding that marketing for unhealthy foods outnumbers that for healthy foods by more than 2 to 1. The scientists recruited children attending various schools in Wellington to wear a small camera, or Kids’Cam, that would take snapshots every 7 seconds to capture marketing exposures. The students were about 12 years old and came from different socioeconomic and ethnic backgrounds. Recording lasted for four days, starting on a Thursday to cover both schooldays and weekends. The team reviewed all of the images from the 168 participants, coding each image for any food marketing..."

The rest of the transcript, along with a link to the research itself, is available on the resource itself.

Subject:
Business and Communication
Marketing
Material Type:
Diagram/Illustration
Reading
Provider:
Research Square
Provider Set:
Video Bytes
Date Added:
09/20/2019
Legal Aspects of Marketing and Sales
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Daniel Warner
Don Mayer
George Siedel
Jethro Lieberman
Date Added:
11/08/2018
Location Intelligence for Business
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CC BY-NC-SA
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0.0 stars

Do you enjoy the competitive challenge of starting up a new business or expanding into new areas? Are you involved in economic and community development? Are you considering the best place to work and live? Do you like to gain an advantage? Location Intelligence for Business extends the application of geospatial intelligence analytical methods to the business world for competitive advantage. You will have an opportunity to understand and apply location technologies, geospatial analysis, and business geography (demographics and psychographics) to support competitive business decision-making. You will uncover and explore the key geospatial principles involved in site selection, market analysis, risk and crisis management, logistics, and transportation by solving those problems with available geospatial tools and data.

Subject:
Applied Science
Business and Communication
Computer Science
Finance
Information Science
Marketing
Material Type:
Full Course
Provider:
Penn State College of Earth and Mineral Sciences
Author:
Dennis Bellafiore
Date Added:
10/07/2019
Maintaining an Online Presence
Unrestricted Use
CC BY
Rating
0.0 stars

Business Management of a Digital Presence

Short Description:
This Creative Commons textbook is designed to introduce readers to the many components of maintaining a business' online presence through effective communication and design.

Word Count: 19874

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Career and Technical Education
Communication
Graphic Design
Marketing
Material Type:
Textbook
Provider:
Camosun College
Date Added:
09/06/2022
Manuel ADM1770 - Application des technologies de l'information en gestion (version 2)
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Une introduction à l'utilisation des outils en technologie de l'information pour les processus opérationnels, stratégiques et tactiques ainsi que les prises de décision au sein des organisations

Word Count: 99600

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
University of Ottawa
Author:
Muriel Mignerat
Date Added:
01/09/2023
Marketing Strategy
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

This brief presentation will provide an introduction to marketing strategy - specifically, growth strategies for business. This presentation will introduce and provide an explanation of Ansoff's matrix and market growth strategies. 

Subject:
Marketing
Material Type:
Module
Author:
Duane Brooks
Date Added:
10/30/2019
Marketing and IMC
Conditional Remix & Share Permitted
CC BY-NC-SA
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Short Description:
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. NewPara https://doi.org/10.24926/8668.1901 ISBN: 978-1-946135-19-3

Long Description:
Principles of Marketing is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment:

Service dominant logic — This textbook employs the term ”offering“ instead of the more traditional First “P” — product. That is because consumers don’t sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both.

Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the ”triple bottom line“ of financial, social, and environment performance.

Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations.

Global coverage — the authors deliberately entitled Chapter 1 ”What is Marketing?“ Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate.

Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ”well, what this marketing strategy really worth it?“ And ”what is the marketing ROI?“ And finally, ”what is this customer or set of customers worth to us over their lifetime?“

Word Count: 124476

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Date Added:
12/03/2020
Media, Technology, and Society
Only Sharing Permitted
CC BY-NC-ND
Rating
0.0 stars

Series: digitalculturebooks
DOI: http://dx.doi.org/10.3998/dcbooks.8232214.0001.001
Published: Ann Arbor, MI: University of Michigan Press, 2010.

Table of Contents
Acknowledgments
Theories of Media Evolution — w. russell neuman
Newspaper Culture and Technical Innovation, 1980–2005 — pablo j. boczkowski
From the Telegraph and Telephone to the Negroponte Switch — rich ling
Hollywood 2.0: How Internet Distribution Will Affect the Film Industry — eli noam
The Evolution of Radio — john carey
Inventing Television: Citizen Sarnoff and One Philo T. Farnsworth — evan i. schwartz
The Cable Fables: The Innovation Imperative of Excess Capacity — harmeet sawhney
Some Say the Internet Should Never Have Happened — paul n. edwards
Privacy and Security Policy in the Digital Age — amitai etzioni
Who Controls Content? The Future of Digital Rights Management — gigi sohn and timothy schneider
Contributors
Index

Subject:
Arts and Humanities
Business and Communication
Journalism
Marketing
Material Type:
Textbook
Author:
W Russell Neuman Editor
Date Added:
04/28/2021
Mercancía: Club de Fútbol
Unrestricted Use
CC BY
Rating
0.0 stars

This three-part activity is designed for college-level intermediate Spanish classes with specific reference to Spanish-English bilinguals. Section one facilitates a review of Spanish grammar (e.g., article-noun agreement, accent and spelling/pronunciation rules), while also raising cultural awareness (e.g.,  stereotypes). Section two situates the lesson in business marketing themes and vocabulary by addressing slogans and logos. The student is asked to create their own design and to avoid grammatical errors and stereotypes. Finally, in section three, the student will compose a formal email to the "marketing manager" in order to discuss the shortcomings of the design of the original merchandise and to introduce their own design improvements. 

Subject:
Business and Communication
Languages
Marketing
World Cultures
Material Type:
Homework/Assignment
Author:
Joshua Frank
Date Added:
11/17/2021
National income
Conditional Remix & Share Permitted
CC BY-SA
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0.0 stars

The students will be anle to kow about the definition of National Income , concepts and Methods.

Subject:
Arts and Humanities
Marketing
Material Type:
Lecture Notes
Author:
SUGAPRIYA S.P
Date Added:
04/11/2021
Open Education Accounts on Twitter
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

This infographic is an introduction to using the social media platform Twitter to learn more about open education and open educational resources (OER). The infographic contains recommendations on groups, people, and hashtags to follow. There is a link to a spreadsheet if you are interested in an even longer list of Twitter accounts to follow.This resource was created to fulfill requirements in the SPARC #LeadOER Open Education Leadership Program.

Subject:
Marketing
Material Type:
Diagram/Illustration
Author:
Courtney Eger
Date Added:
11/03/2021
Open Educational Resources
Unrestricted Use
CC BY
Rating
0.0 stars

This Open Educational Resources site will complement textbooks and lectures with obvious information gaps. An extension of regular learning content. For example, you can accompany the text with multimedia materials such as videos. By presenting information in multiple formats, students can more easily learn the material being taught.

Subject:
Accounting
Algebra
Anatomy/Physiology
Applied Science
Architecture and Design
Art History
Arts and Humanities
Biology
Business and Communication
Calculus
Chemistry
Communication
Composition and Rhetoric
Computer Science
Criminal Justice
Culinary Arts
Cultural Geography
Early Childhood Development
Economics
Education
Elementary Education
Engineering
English Language Arts
Environmental Science
Finance
Geology
Geometry
Graphic Arts
Graphic Design
Health, Medicine and Nursing
History
Language Education (ESL)
Law
Literature
Management
Marketing
Mathematics
Numbers and Operations
Nutrition
Performing Arts
Philosophy
Physics
Psychology
Public Relations
Reading Literature
Sociology
Statistics and Probability
U.S. History
World History
Material Type:
Activity/Lab
Case Study
Lecture Notes
Author:
Vanessa Vazquez
Date Added:
09/20/2022
An Open Guide to IMC
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This Guide has been created for those with the fewest number of resources and the smallest of budgets. It is dedicated to educators, activists, non-profits, charities, advocacy groups, and social justice leaders who are putting in the work to make our world a better place. It was created by 34 Kwantlen Polytechnic University students during the summer of 2020.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
Kwantlen Polytechnic University
Author:
Andrea Niosi
Date Added:
08/24/2021
Powerful Selling
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

New Updated Edition Available

Short Description:
Please use the new edition. This open textbook has been renamed Selling for Success.

Word Count: 190515

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
01/26/2024
The Power of Selling
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business…or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive.Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements:1. ContentThe content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively.2. Selling UThe last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student’s job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself.3. Video ResourcesVideos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available:• Video Ride-alongs – One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals – one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be “virtual ride-alongs” so the students can actually feel as though they are getting insights first hand from selling professionals.• The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments.• Video Learning SegmentsIn addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises.4. The Power of Selling LinkedIn Group. hereThis group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with “real world” selling professionals.Kim Richmond’s The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you’re ready to prepare your “students of selling” for all that lies ahead in their professional career—you’re ready for this book. Check it out.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Author:
Kimberly Richmond
Date Added:
01/01/2010
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
OpenEd@JWU
Author:
[Author removed at request of original publisher]
Date Added:
03/20/2021
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Author Removed At Request Of Original Publisher
Date Added:
05/28/2019
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Short Description:
Download FREE digital formats or read online.Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Long Description:
Principles of Marketing is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment:

Service dominant logic — This textbook employs the term ”offering“ instead of the more traditional First “P” — product. That is because consumers don’t sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both.

Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the ”triple bottom line“ of financial, social, and environment performance.

Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations.

Global coverage — the authors deliberately entitled Chapter 1 ”What is Marketing?“ Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate.

Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ”well, what this marketing strategy really worth it?“ And ”what is the marketing ROI?“ And finally, ”what is this customer or set of customers worth to us over their lifetime?“

Word Count: 162464

ISBN: 978-1-998755-56-1

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
10/27/2015
Principles of Marketing, 1st Canadian Edition
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CC BY-NC-SA
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0.0 stars

Short Description:
Principles of Marketing, 1st Canadian Edition is an overview of the principles of Marketing, suitable for use in a first-year university-level marketing course. The creation of this book was funded by the inaugural Toronto Metropolitan University Libraries and Ted Rogers School Of Management OER Partnership Grant.

Word Count: 99931

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Management
Marketing
Material Type:
Textbook
Provider:
Toronto Metropolitan University
Date Added:
01/26/2024
Principles of Marketing (Business 203)
Unrestricted Use
CC BY
Rating
0.0 stars

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, ŇWho is the consumer of goods and services?Ó What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer.

Subject:
Business and Communication
Marketing
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
11/10/2011
Principles of Marketing - H5P Edition
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Short Description:
Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.

Word Count: 164627

Included H5P activities: 78

ISBN: 978-1-77420-203-6

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Date Added:
01/20/2022
Proximity Marketing
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

Imagine delivering targeted advertising content to consumers' mobile devices based on their location. Imagine knowing where consumers’ spend the most time on your property. Imagine being able to identify consumers’ within a given location and make purchase suggestions based on their order history. This reading examines current trends in marketing technology focusing on wearables and personal devices, beacons, and proximity marketing in the modern society.

Subject:
Applied Science
Business and Communication
Computer Science
Information Science
Marketing
Material Type:
Reading
Date Added:
06/14/2019
Retail Banking
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

Service with a smile is today’s banking tagline for the customers who decide for nothing less. Retail banking is archetypal marketable banking where a customer makes use of nearby branches of generously proportioned commercial banks. The services presented are: providing saving services, verifying accounts, security assets, individual loans, debit and credit cards, etc.Nowadays, banks are looking for substitute ways to bestow with and differentiate along with their varied services. Clienteles, both corporate as well as retail, are no longer excited to get in line in banks, or stay on the telephone, for the most fundamental services. They require and foresee to be competent to handle their financial transactions where and when they wish to.

Subject:
Management
Marketing
Material Type:
Lecture Notes
Author:
charu modi
Date Added:
05/29/2020
Role of Social Media in Brand Awareness: A Study of Delhi Region of India
Only Sharing Permitted
CC BY-ND
Rating
0.0 stars

Social media isa transformedform of traditional method of one way communication. Social media empowers the two way communication between brands and consumers and it enablesthe consumer to make positive as well as negative influence on brand awareness. Many business use social media channels as a marketing tool to promote their products and services to make customers more aware and convince with their brand. The essence of this study is to find out how entrepreneur can seize the moment of using social media networks to hype brand awareness and brand image. Awareness which includes both recall and recognition become the first step for any move toward a successful market strategy. In this paper an attempt is made to know the role of social media on the brand awareness. The finding of the study can be used by the businessman to collective brand awareness through social media. 

Subject:
Marketing
Material Type:
Case Study
Author:
Anil Kumar
Date Added:
05/31/2020
SMT 111 - Social Media Communication and Human Relationships
Unrestricted Use
CC BY
Rating
0.0 stars

This course will assist students in developing effective and successful social media marketing campaigns. Students will examine how the choice of social network and social media tools affects the distribution of the message and the audience that is reached. Students will have the opportunity to formulate a social media marketing plan with an appropriate target market using relevant social media channels.

Course Outcomes:
1. Recognize social networks and their properties.
2. Explain why people participate in different types of social networks or social media.
3. Describe the history and development of various social networks.
4. Understand how personal account setting anonymous accounts, false identities, and multiple identities affect the community formation.

Subject:
Business and Communication
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
Sample syllabus for teaching online Database Modeling and Management
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

Students learn the basics of database modeling and managements as well as the analytical techniques and tools used to assess, enhance, and profit from customer-relationship management. The course reviews database technology, organization and planning including technology needs and outsourcing considerations; sampling techniques such as nth selects and frozen files; creating powerful predictor variables such as univariate and cross tabulations, ratios, time series variables, and other measures. The course also covers predicting customer actions by using multiple linear regression and correlation to model response, payment, attrition, churn, and other factors that assist in segmentation. Students also learn how to combine prospect and customer data residing on databases with outside sources of data to drive response models.

Subject:
Business and Communication
Management
Marketing
Material Type:
Syllabus
Provider:
CUNY Academic Works
Provider Set:
City College
Author:
Moritz, Joshua
Date Added:
07/01/2019
Selling For Success 2e
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CC BY-NC-SA
Rating
0.0 stars

2nd EDITION

Short Description:
New 2023 3rd Edition Now Available.

Word Count: 189260

ISBN: 978-1-990641-27-5

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC
Date Added:
06/01/2021
Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
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This is a PBS Frontline broadcast support site which examines the role of marketing to teens, and the influence marketing has on teen culture.

Subject:
Business and Communication
Marketing
Social Science
Sociology
Material Type:
Activity/Lab
Lecture
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
Social Media Marketing 101
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

This lesson prepares learners for posting marketing ad to Facebook, Instagram, and Twitter. The lesson explores the benefits of marketing on social media and how to cater to different customers based on the platform's features and functionality.

Subject:
Business and Communication
Communication
Marketing
Material Type:
Interactive
Lesson
Unit of Study
Date Added:
09/23/2019
Statewide Dual Credit Principles of Marketing, Ethics and Social Responsibility, Putting it Together
Unrestricted Use
CC BY
Rating
0.0 stars

Provided by: Lumen Learning. License: CC BY: AttributionTitle Image Street crowd reflecting in the polyhedral mirrors of Tokyu Plaza Omotesando, Harajuku station, Tokyo, Japan, a sunny Sunday afternoon. Basile Morin. Commons Wikimedia. CC BY-SA 4.0

Subject:
Marketing
Material Type:
Textbook
Author:
Anna McCollum
Date Added:
03/22/2022