Creative Commons licenses are kind of confusing. This set of infographics attempts to help clarify components of the Creative Commons licenses to help users select the appropriate license for their purposes.

In the Continuous Improvement advanced Experience, students will explore concepts, skills and tools that support improvement in themselves, their peers, and their workplaces. This unit is comprised of content derived from competencies associated with the Technical Skills Grounded in Academics Essential Elements of the SkillsUSA Framework 

An analysis of the behavior of humans as actors in a variety or organizational contexts and cultures, including group, inter-group, and individual behavior. A cross cultural perspective of organizational behavior is also examined, including the concepts of time-management, work ethic, teamwork, and verbal and non-verbal communication.

Course Outcomes:
1. Describe why managers and entrepreneurs require a knowledge of organizational behavior.
2. Describe characteristics of culture and resulting behavioral tendencies (especially as related to communication, teamwork and leadership, and conflict resolution).
3. Explain the foundations of individual behavior in diverse organizational and cultural settings.
4. Explain the foundations of group behavior in diverse organizational and cultural settings.
5. Discuss inter-group behavior.
6. Identify the rules of organizational design.
7. Describe organizational culture.

Many resources online provide limited lists of available communication channels, but the lists miss relevant details for those learning about the range of ways we can communicate. This introductory reading and activity intends to share the sheer volume of ways we can communicate with audiences and publics to illustrate the need to strategically consider all the options we may use to share our messages.

Many resources online provide limited lists of available communication channels, but the lists miss relevant details for those learning about the range of ways we can communicate. This introductory reading intends to share the sheer volume of ways we can communicate with audiences and publics to illustrate the need to strategically consider all the options we may use to share our messages.

The Community Tool Box is a free, online resource for those working to build healthier communities and bring about social change. Our mission is to promote community health and development by connecting people, ideas, and resources. The Community Tool Box is a public service developed and managed by the KU Center for Community Health and Development and partners nationally and internationally. The Tool Box is a part of the Center’s role as a designated World Health Organization Collaborating Centre for Community Health and Development.

Professors and instructors from various disciplines use the Community Tool Box as a resource for their teaching. The Tool Box is often used as course text in the fields of public health, community psychology, nursing, social welfare, and other applied fields.

Chapter 1. Our Model for Community Change and Improvement
Chapter 2. Other Models for Promoting Community Health and Development
Chapter 3. Assessing Community Needs and Resources
Chapter 4. Getting Issues on the Public Agenda
Chapter 5. Choosing Strategies to Promote Community Health and Development
Chapter 6. Communications to Promote Interest
Chapter 7. Encouraging Involvement in Community Work
Chapter 8. Developing a Strategic Plan
Chapter 9. Developing an Organizational Structure for the Initiative
Chapter 10. Hiring and Training Key Staff of Community Organizations
Chapter 11. Recruiting and Training Volunteers
Chapter 12. Providing Training and Technical Assistance
Chapter 13. Orienting Ideas in Leadership
Chapter 14. Core Functions in Leadership
Chapter 15. Becoming an Effective Manager
Chapter 16. Group Facilitation and Problem-Solving
Chapter 17. Analyzing Community Problems and Solutions
Chapter 18. Deciding Where to Start
Chapter 19. Choosing and Adapting Community Interventions
Chapter 20. Providing Information and Enhancing Skills
Chapter 21. Enhancing Support, Incentives, and Resources
Chapter 22. Youth Mentoring Programs
Chapter 23. Modifying Access, Barriers, and Opportunities
Chapter 24. Improving Services
Chapter 25. Changing Policies
Chapter 26. Changing the Physical and Social Environment
Chapter 27. Cultural Competence in a Multicultural World
Chapter 28. Spirituality and Community Building
Chapter 29. The Arts and Community Building
Chapter 30. Principles of Advocacy
Chapter 31. Conducting Advocacy Research
Chapter 32. Providing Encouragement and Education
Chapter 33. Conducting a Direct Action Campaign
Chapter 34. Media Advocacy
Chapter 35. Responding to Counterattacks
Chapter 36. Introduction to Evaluation
Chapter 37. Operations in Evaluating Community Interventions
Chapter 38. Some Methods for Evaluating Comprehensive Community Initiatives
Chapter 39. Using Evaluation to Understand and Improve the Initiative
Chapter 40. Maintaining Quality Performance
Chapter 41. Rewarding Accomplishments
Chapter 42. Getting Grants and Financial Resources
Chapter 43. Managing Finances
Chapter 44. Investing in Community Resources
Chapter 45. Social Marketing of Successful Components of the Initiative
Chapter 46. Planning for Sustainability

Sample syllabi are also available: https://ctb.ku.edu/en/teaching-with-the-community-tool-box

Engineering and Technology for the Better Good of Society PIT-OER is intended to train engineering technology students to leverage the power of select technologies aligned to the public interest applications and targeted public works institutions.This PIT-OER consists of four modules:Module 1: Project Management Methods with Applications to Public Works.Module 2: Technology and Ethics: “Are You Conflicted?”. Module 3: 3D Printing Applied to Everyday Public Interest and to Public Work Institutions.Module 4: How “Open” is Open Source Content: The Do’s and Don’t of Using Open Source Software, OSS. Each module is organized with lecture, assessment, and laboratory experiments. The modules are course materials for TECH-100, Introduction to Engineering and Technology, of Queensborough Community College.

Since the CoVID19 pandemic, essential workers have been impacted beyond that of others in the labor force.  Statistics on nonmedical essential workers and how CoVid19 affects their health and livelihood are lacking. No centralized reporting exists and corporations do not either collect or provide this data. This OER attempts to bring together various sources information from March-July 2020 for future research. This material is a compilation of original sources of varying restrictions to be used for educational purposes, so I have chosen the CC BY NC ND license.

Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Volunteer management is an integral part of any event that relies on volunteer contributions. Managing volunteers for events is related to three related domains: events, human resources, and volunteering. Each of the domains is discussed for its relation to volunteer management in the context of a sporting event. The practice of managing volunteers is considered in terms of its phases. A real-life case is provided so that students can apply their understandings of volunteer management in resolving the case problems.

Learning Objectives:
Describe the four models of public relations and the four stages of a typical public relations campaign.
Analyze the role of public relations in media and culture.
Analyze the ways public relations is taking the place of traditional advertising.
Explain the concept of branding.
Describe the uses of public relations in politics, government, and news media.
Understand what integrated marketing communications (IMC) are.
Understand why organizations may change their promotional strategies to reach different audiences.
Understand the different components of the promotion (communication) mix and why organizations may consider all components when designing the IMC program.
Understand the difference between types of communication that target many people at one time versus types of communication that target individuals.
Understand the difference between media and vehicles.
Explain the similarities and differences between advertising and direct marketing.
Understand the benefits of direct marketing and what types of direct marketing organizations often utilize.
Understand what a unique selling proposition is and how it is used.
Understand different types of promotion objectives.
Identify different message strategies.
Understand different ways in which promotion budgets can be set.
Understand how the budget can be allocated among different media.
Learn about different types of sales promotions companies use to get customers to buy their products.
Understand the different types of sales promotions companies use with their business customers.
Understand why sales promotions have become such an integral part of an organization’s promotion mix.
Differentiate between push and pull strategies.
Understand the concept of public relations and why organizations allocate part of their promotional budgets to it.
Understand what the different types of public relations tools are.
Explain how companies use different public relations tools to their advantage.
Understand the different social media zones.
Understand how social media can generate publicity.
Explain how social media keeps changing.

The advanced course syllabus that focuses on the structure of public relations agencies/departments, account management and planning, reputation management, relationship building, crisis communication, conflict resolution, messaging, writing, design, and new technologies.  

Copyright can be a tricky area of law. However, understanding the basis of copyright law, what it protect, and copyright's limitations helps make sure we do not violate copyright law and the creators it protects.

This OER will effectively teach the proper ways and formatting of how to cultivate a news or press release in journalism. It is a valuable resource designed to help students master crafting news releases. News releases are essential for communicating newsworthy information to the media and the public. This OER provides a comprehensive overview of the key components, writing techniques, and best practices for creating impactful news releases.Content and exercises will include tips on writing correctly formatted datelines, leads, nutgrafs, body paragraphs, quotes, proper information gathering and more!Navigate through the information in this module and complete the exercise to evaluate your understanding of the material. 

In this assignment, students learn how to identify and perform basic shot types. These shots are the building blocks for any media project. Students will go out and film examples of each of the basic shots. Students will use cameras on their cell phones and individually. Students will spend approximately 1 hour gathering images and uploading the videos to the class Powerpoint project.

This guide is intended to support you in adapting the State of Innovation’s “Food Chain” Challenge case into a lesson plan to implement with your students. It includes background information on the case, problem solving questions for students to work on, and suggested activities to use with your students. It also explains how you can get support during the Challenge, including helping your students connect with industry leaders throughout the Challenge.

Public Relations campaigns are full of strategic communication decisions aimed at communicating with particular publics about particular issues in an effort to move them toward particular outcomes. While many individuals consider how one individual message may be written on one particular channel, campaigns typically involve multi-channel approaches where the movement through the communication funnel (from awareness to acceptance to action) is thoughtfully planned.This reading is an introduction for students to these concepts.

This toolkit was created by OER student leaders in the CCC and CSU systems. The toolkit's purpose is to motivate students to get involved in OER advocacy and the Open Education movement, as well as make it known that students can make a difference in their education. Education costs can be cut to a fraction of the price with OER, which would allow for more students to be able to access knowledge and higher education. While this toolkit contains some examples and suggestions specific to California institutions, it can still be helpful for all college students. Thanks to the Michelson 20MM Foundation's financial support students were paid for their work and contributions in creating this document, as well as presenting at conferences.

This Open Educational Resources site will complement textbooks and lectures with obvious information gaps. An extension of regular learning content. For example, you can accompany the text with multimedia materials such as videos. By presenting information in multiple formats, students can more easily learn the material being taught.

Public Relations Campaigns can be a little difficult to manage, especially when you are just starting out. Often when we get into the minutae of how research is done or what evalution looks like, we miss the big picture overviews of how the planning and implementation phases differ.This short reading overviews some basic concepts in the planning and implementation phases in an effort to keep in mind the small details and the overall purpose of the campaign.

In this course students will develop oral and written communication skills that will allow a business professional to communicate effectively with customers, clients, and employees. Students will develop and deliver effective presentations using presentation software, learn negotiating skills, and practice extemporaneous speaking. Students will craft effective emails, product descriptions, resumes, and other business-related writing and oral communication skills. Students will practice skills needed to effectively apply and interview for jobs.

Course Outcomes:
1. Communicate effectively in customer service situations and with vendors.
2. Concisely and professionally document agreements.
3. Deliver effective presentations that utilize charts or visual aids in presentation software.
4. Write effective text aimed at customers using a variety of formats (e.g. emails, blog posts, social media, and printed promotional material).
5. Write effective job application materials and employ effective oral communication in an interview.

15.668 People and Organizations examines the historical evolution and current human and organizational contexts in which scientists, engineers and other professionals work. It outlines today’s major challenges facing the management profession. The course uses interactive exercises, simulations and problems to develop critical skills in negotiations, teamwork and leadership. Students will be introduced to concepts and tools to analyze work and leadership experiences in optional undergraduate fieldwork projects.

Freshman Success Storie is the podcast where we help you navigate your first year of college with tips, stories, and expert advice. I’m your host, Anna, and today, we’re diving into two essential skills that will transform your interactions: active listening and non-verbal communication. Whether you're making new friends, working on group projects, or networking for future opportunities, mastering these skills is crucial. Let's get started!

Adapting to a changing climate will involve governments, businesses, societies and other organizations with diverse perspectives, mandates and capacities. Project managers, through their effective direction of complex projects, occupy a critical role and must ensure that their projects consider the implications of a changing climate. This course will help you recognize climate change factors that could affect successful outcomes for your project and formulate strategies you can use to address them.  You can expect to leave this course better prepared to add a climate change lens to your project planning.

This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects.

Sample case assignment for public relations courses. Students learn about the research step using a real small business. 

For decades, the media have given enormous attention to sensational claims that vague lights in the sky are actually extra-terrestrial spacecraft. Recently, there has been a flurry of misleading publicity about UFOs on military photographs. A sober examination of these claims reveals that there is a lot LESS to them than first meets the eye: when there is enough evidence, UFO claims can be explained by terrestrial or celestial phenomena (including lights from human craft and re-entering space junk). This up-to-date guide provides key resources available free on the Web, to help scientists, educators, students, and journalists learn about the skeptical perspective (and the background stories) behind these claims.

With this tutorial, I want to make everyone confident and prepared into an interview room ( a virtual interview room, if necessary). I know you have the talent and skills necessary for the position you applied for; I know you will be the best fit for the position; the preparation you complete before and during your interview will ensure that the employer knows this.

In order to be a good manager of people, the ability to pass ideas across and to build long-lasting relationships where there is mutual respect is sacrosanct. Being able to lead effectively enables one to be able to garner support for initiatives, this in the long run guarantees success. Self-Management in Leadership (Handbook) will help you sharpen your ability to communicate effectively, gain support and cooperation from others and boost your reputation. You will get practical advice on how to develop an attitude of leadership such that you would become a force to be reckoned with among your colleagues and a favourite among senior managers. You will further learn how to present your ideas successfully in a most persuasive way. This book will teach you effectively leadership, interpersonal and public relations. It contains short and useful tips to enable you have as many key information as you can on your finger tips. Sit back and relax as you digest the essential principles for effective leadership and become more equipped for success in just a few minutes.

This Social Media in Emergency Management Study Guide includes 60 true/false, multiple choice, and short-answer questions that complement the five lessons in the open-access Federal Emergency Management Agency (FEMA) IS-42.A Social Media in Emergency Management course. Concepts covered include: the benefits of social media during emergency response, and strategies to combat misinformation, reach citizens, and carry out effective social media planning and coordination.

The study guide can be used for student test preparation, instructor lesson planning, review, and assessment. Instructions for how to complete the free FEMA course and earn a professional certificate are included in the study guide.

This study guide is ideal for university students, working professionals, lifelong learners, and anyone who wants to build their social media skills.

The Social Media in Emergency Management study guide is available to any instructor, student, or professional learner who agrees to the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) terms of use.

Geospatial perspectives and technologies play a major role in planning for and responding to emergencies. Geospatial tools - from aerial mapping techniques to data acquisition, are changing rapidly as is emergency management as the frequency and magnitude of crises and disasters are increasing.

This OER provides an overview of traditional media platforms for advertising. This module details the benefits of print and broadcast media as well as their unique attributes to connect advertisers with their desired markets. As traditional media adapts alongside digital, it is important to understand the elements of these mediums that make them stand out. This module includes an application exercise that involves applying the information learned to a hypothetical client seeking advice for where to place advertisements. Navigate through the readings in the module and complete the exercise to evaluate your understanding of the material and practice creativity and strategic thinking. 

Why writing is still crucial in a digital and visual world

Short Description:
Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication.

Long Description:
Print and electronic communication, social media and even visual messaging all require a core skill: writing. This book is a practical guide to planning and writing strategically, concisely and effectively for many of the communication channels used in the current public relations environment. It connects students to professionals with expertise in different aspects of message creation and highlights the types of writing and other skills needed to be competitive in the current communication job market.

Word Count: 13250

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)

Short Description:
Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing.

Long Description:
Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.

Word Count: 20764

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)